About Ben Hanna

Ben HannaBen Hanna is a B2B online marketing pioneer with over 14 years of marketing leadership experience at some of the most recognized business-to-business websites including eBay, Business.com, IronPlanet.com and more. He is a recognized thought leader and frequent speaker on the topics of B2B search marketing, B2B ecommerce and B2B social media at conferences including the Search Insider Summit, Online Marketing Summit, Search Engine Strategies, SMX, eMarketing Association, PPC Summit and MarketingProfs events.

Recently, Ben led the largest study of business social media usage to date, involving nearly 3,000 North American respondents. This study generated a number of ‘must read’ reports for B2B marketers including the B2B Social Media Benchmarking Study report, Engaging Small Businesses Through Social Media and Social Media Best Practices for Q&A Forums.

Most recently, Ben was VP, Marketing – Interactive for Dex One Corporation (formerly R.H. Donnelley), overseeing online marketing, PR and social media for the top B2B online directory and business buying resource, Business.com and regional local search leader DexKnows.com. Ben was the VP, Marketing for Business.com prior to the company’s acquisition by R.H. Donnelley in 2007.

Before joining Business.com in 2006, Ben led the eBay Business team supporting nearly $3 billion in business buying on eBay’s U.S. site in 2005, was the founding VP, Marketing at IronPlanet, a leading online marketplace for used construction equipment, and co-founded a B2B strategic marketing agency in the Silicon Valley specializing in product launches, company launches and corporate repositionings for high-tech companies in the semiconductor, telecommunications and Internet industries.

Ben holds a Bachelor of Arts in Psychology from the University of Michigan and a Ph.D. in Business from Stanford University’s Graduate School of Business.

Ben shares some of the most interesting B2B online marketing tips, trends and research he finds through Twitter (http://twitter.com/OnB2BMarketing) and you can also connect with him on: